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Instant-win bottle cap promotion

Region
West (US/Europe)
Decade
1990s
Category
Miscellaneous

Description

These caps were a tiny lottery built into a bottle of soda. You cracked open a Pepsi or Mountain Dew, flipped the cap over, and hoped it did not say “Please Play Again.” Winning a free drink felt like beating the system: no forms, no passwords, no app, just a cap in your hand and another soda waiting for you.

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