Instant-win bottle cap promotion
- Region
- West (US/Europe)
- Decade
- 1990s
- Category
- Miscellaneous
Description
These caps were a tiny lottery built into a bottle of soda. You cracked open a Pepsi or Mountain Dew, flipped the cap over, and hoped it did not say “Please Play Again.” Winning a free drink felt like beating the system: no forms, no passwords, no app, just a cap in your hand and another soda waiting for you.
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