Skittles Bubble Gum

Skittles Bubble Gum was one of those short-lived candy experiments that people remember years later because it felt unusual and fun. It had the bright rainbow look of Skittles, the fruity flavour kids already loved, and the playful novelty of turning a candy into bubble gum. The gum was popular because it felt like a fun twist on regular Skittles: same rainbow colours, similar fruity taste, but chewable as bubble gum. Ads for Skittles Bubble Gum were running in the U.S. in 2004.